When fundraising, anchor your company with the ‘why now?’ slide

When talking to investors, you’re answering the what (product), why (mission), where (if relevant) and how (strategy and go-to-market). But founders often ignore another important question: Why now?
Why wouldn’t it have been possible to have built the company five years ago? Why would five years from now be too late? The answer is often related to something that is shifting and changing, either in the market or with the technology layer. Anchoring your company with a good “why now?” slide is a great addition to your story.
Successful companies usually have these things

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