Meta improves its consumer-facing tool that explains why you’re seeing that ad

Meta today announced it’s making changes to increase transparency around ads. The company says it’s updating a nearly decade-old Facebook feature “Why am I seeing this ad?” to better explain to consumers how an AI technique called machine learning may have played a role in the ad’s placement, among other factors. Specifically, it will now highlight how user activity both on and off Facebook may inform its machine learning models and it will detail how those models work to connect topics.
The company for years has fought off rumors that it’s listening to user

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