Africa’s smartphone market shrunk by 18% last year

Africa’s smartphone market shrunk by 18% in 2022 compared to the previous year, according to the International Data Corporation (IDC). The slump was driven by a reduction in consumer spending due to inflation, and economic uncertainties, but it was not unique to Africa as smartphone shipment dipped across major markets last year. According to IDC, the global smartphone market experienced a 11.3% decline.
In total, 73.4 million units were shipped into Africa, with South Korea’s Samsung, and Chinese brands Tecno and Itel, accounting for 65% of the total shipments.
Devices costing less than $200

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