Adtech joint venture by European telcos DK, Orange, Telefonica, Vodafone not a competition concern, finds EU

A joint venture (JV) between four big European carriers to build cross-network ad-targeting infrastructure — which they claim will rely on “affirmative” consent to target mobile and/or fixed network subscribers with “personalized” ads across participating brands/publishers’ sites — has been given the green light to proceed by the European Commission’s antitrust division in a decision announced Friday.
The Commission concluded the transaction between the carriers to create a JV would raise no competition concerns.
However its press release is care

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