Wikifarmer uses its agricultural knowledge base to bring people to its marketplace

Meet Wikifarmer, an agriculture-focused startup based in Athens that has an interesting two-sided strategy. On the one hand, Wikifarmer is a source of knowledge with high-quality content translated into 16 languages to help farmers all around the world. On the other hand, Wikifarmer is a B2B marketplace to buy and sell agricultural products.
And this is a smart move as the content side of the business will likely drive traffic and help the company when it comes to ranking high on search engines like Google. If farmers like what they read, they will look at the other side of the business and st

リンク元