In a trademark battle between an NFT artist and a big brand, Hermès, the artist just lost

Artist Mason Rothschild thought he was sitting on a “goldmine” when he began creating digital versions of the iconic Hermès Birkin handbag and selling these as NFTs. Among them was an animated piece called “Baby Birkin” that depicted a human fetus floating inside and which was ultimately acquired by a buyer for $47,000 at the height of the NFT frenzy in May 2021.
Unsurprisingly, Hermès loved the art project less, and the powerhouse luxury brand just won a copyright infringement case against Rothschild that could have widespread ramifications for NFT creators whose works

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