Pinterest reaches 450 million monthly users, will focus on making videos ‘shoppable’

Pinterest said during its latest earnings call that the service now has 450 million monthly active users globally, a 4% jump year-on-year. The company noted that while the user base in the U.S. and Canada stayed at 95 million, growth in other regions contributed to this milestone.
The social media company, which debuted a short video product called Idea Pins in 2021, aims to grow its footprint over the format and monetize it as well.
“Over the long term, we also want to make every pin shoppable. To that end, we’re making video content on Pinterest more actionable using the same pla

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