When to build a freemium plan and how to get it right

Konstantin Valiotti
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Konstantin Valiotti is product director of growth at PandaDoc.


The journey new users go through when using your product directly affects how the product is evaluated and how it is perceived. The business model you choose strongly influences the entire funnel, enabling or preventing you from engaging certain types of users.
This article will examine whether the freemium model is right for your business and how it compares to two other models: free trial and sales driven.
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