Put a (smart) ring on it: Monavo on why its health wearable will put women first

Monavo Heath turned heads at CES with an Ouroubouros-esque smart ring designed for women.
In the crowded field of fitness wearables, where the mainstream heavy hitter of the Apple Watch heads up a very long tail of typically less pricey and/or more specialist activity tracking bracelets and bands all keen to claim their own patch of data-generating skin, it’s no small irony that differentiation at this point in the market’s run means designing a product to ‘target’ around half the population — as my colleague, TC’s hardware editor Brian Heater, dryly observe

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