The latecomer advantage in startups

Welcome to Startups Weekly, a nuanced take on this week’s startup news and trends by Senior Reporter and Equity co-host Natasha Mascarenhas. To get this in your inbox, subscribe here.
Sometimes, due to the nature of the startup game, we over index on “the new.” Companies want to build for the pain point you never dreamed to disrupt; VCs want to invest in an emerging trend before it becomes a household name; and those breaking into tech are told to lean into their earnestness, because you never know who is going to answer your cold email. In order for entrepreneurship to feel exciting and welco

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