Upp wants to add more broccoli to the plant-protein mix using big automation

What is automation good for? Harvesting more broccoli than human laborers can, according to Upp, a Shropshire-UK based agTech startup that’s using computer vision AI plus farm-sized proprietary machinery to expand crop yields.
Its pitch is not only that its specialist, AI-driven harvester will make it more efficient to pick a familiar crop but also that the process will reduce waste — by being able to extract more nutritious protein from a field of broccoli without needing an army of extra human workers to do it.
Upp says the smart machinery it’s developing will enable brocco

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