The rise of product-led sales, or why product-led growth requires a sales makeover

B2B is looking a lot more than B2C these days: From Figma to Slack, individuals and teams can sign up for tools that their entire organization will end up adopting. This concept is also known as product-led growth.
The definition of product-led growth is almost tautological: As a vendor, it basically means that you’re using your product as the driver of growth for your company, Amplitude chief product officer Justin Bauer told TechCrunch.
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But under this self-explan

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