App downloads were stagnant in the fourth quarter, new analysis finds

The global app economy slowed for the first time last year, as consumer spending on apps dropped 2% to $167 billion, according to a recent annual report put out by data.ai. At the same time, downloads were up 11% year-over-year — a seemingly positive indication that app adoption was still taking place, driven in particular by emerging markets. But a deeper analysis of the fourth quarter points to more recently slowing download growth during a time of year that’s typically a boon for the app ecosystem. The holiday season tends to bring new phones and more free time for consumers to

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