Babylist makes an even bigger bet on baby products with Expectful acquisition

Today, baby registry and product discovery platform Babylist announced that it has acquired health and wellness tool Expectful for an undisclosed price. The deal, announced today, brings together two companies focused on parental support, now helping people navigate everything from eco-friendly diapers to mental wellness around fertility.
The overlap, however, is in more than the mission. Both of the company’s CEOs invested in each other’s last venture capital round; Babylist’s CEO and founder Natalie Gordon wrote a check into Expectful’s $3 million seed round back in 2021; and Expectful

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