India releases guidelines for social media influencers accepting paid promotions

As the market of social media influencers is getting bigger in India, the South Asian nation has introduced endorsement guidelines to limit unfair trade practices and misleading promotions on the web.
On Friday, the Department of Consumer Affairs held a press conference to announce new guidelines to make it mandatory for social media influencers to disclose promotional content in accordance with the Consumer Protection Act, 2019.
Failing to follow the guidelines will make social media influencers liable for a fine of up to $12,300 (1 million Indian rupees). In the case of repeated offenders, t

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