South Africa’s Flow gets funding to automate social media advertising for real estate agencies

The process used by millions of agents and thousands of property portals globally to reach buyers and sellers on digital channels is highly fragmented. And it’s evident that proptech, unlike other industries, has lagged in utilizing social media to make sales.
South African startup Flow wants to change how real estate agencies,  developers and agents interact with their end customers. With its APIs, Flow connects to the websites of estate agencies and property developers and automates advertising for them on social media channels like Instagram and Facebook. The proptech marketing platform is

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