During the pandemic, Tita Ardiati and Bayu Puspito Bhaskoro began developing life coaching content to support employees who were increasingly burned out by working from home. They got a good enough reception that they decided to develop their product into an employee assistance program called Mindtera, which now serves more than 10,000 employees in Indonesia.
Today, the startup announced total seed funding of $850,000 led by East Ventures, with participation from Seedstars International Ventures and angel investors.
Bhaskoro told TechCrunch that the startup is focused on B2B markets, including
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