Indian edtech giant Byju’s changes sales strategy in key revamp

Byju’s has made a key change in its sales strategy, moving away from a business practice that attracted the edtech giant criticism over the years.
The Bengaluru-headquartered startup, India’s most valuable, said on Monday its sales people no longer visit students’ homes to pitch to their parents. Instead, the entire sales workforce now works from inside the office and reaches out to those parents whose children have shown a clear interest in subscribing to the platform.
The firm, which employed its early practice in 2017, made the change in October last year and said that the transition

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