Xetova exploring market data gaps in Africa to boost trade insight access

Africa is seen as the next trade frontier, following the coming into force of The African Continental Free Trade Area (AfCFTA), which created the single largest unrestricted trade region in the world. However, while trade liberalization is meant to spur intra-regional commerce, its take-off is dependent on key infrastructure investments to ensure supply chain efficiency. More progress is linked to how quickly market information circulates to key stakeholders including traders, regulators and financiers.
Realizing emerging opportunities, Xetova, a Kenyan startup, is deploying technologies that

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