TikTok is making it easier for brands to work with its “megastar” creators with an update to its Creator Marketplace that now invites talent managers to oversee, execute and analyze the brand opportunities and campaigns being presented to their clients. This week, the video entertainment platform introduced a new Talent Manager Portal as a part of the TikTok Creator Marketplace — its platform that allows brands and agencies to connect with 800,000 qualified creators around the world.
The new service allows talent managers, with creator authorization, to log into the Creator M
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