How we pivoted our deep tech startup to become a SaaS company

Brian Casey
Contributor



Brian Casey is CEO of ECM PCB Stator Technology.


For the foreseeable future, global markets will require billions of highly specialized electric machines that perform much better than the inefficient relics of the past.
Initially, we approached this as a hardware challenge until we determined that the key to meeting next-generation electric motor demand actually lies in software. That’s why we’ve pivoted to a SaaS model.
Like any major startup redirect, there were several “a-ha!” realizations, accompanied by trials to m

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