Something wasn’t working. In late 2020, Magic Leap announced a major change spearheaded by incoming CEO, Peggy Johnson. “[W]hat I found was nothing was really broken,” she told the press at the time, “It just needed to have a bit more focus.”
From the outside, certainly, it seemed like typically understated Chief Executive speak. It doesn’t take a business genius to point out that things weren’t working. It wasn’t a reflection on the technology, certainly. Those who’ve managed to try Magic Leap’s mixed reality headsets have been impressed. I spent time with the product at CES this week, and it
After struggling with consumers, Magic Leap hang its hopes on enterprise
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