Holoride launches new device to bring VR entertainment to any vehicle

Holoride, the Audi-backed startup, is ready to take its in-vehicle virtual reality entertainment system into the mainstream.
The company unveiled Wednesday at CES 2023 in Las Vegas a device about the size of a smart speaker that can be retrofitted into any vehicle to make it VR ready. The product marks a turning point for a company that has been reliant on partnerships with automakers for its growth.
Today, Holoride’s in-car VR technology is only available in certain 2022 model year (and newer) Audi vehicles. This new product would greatly expand its market reach — if consumers opt to pl

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