Twitter is set to reverse the political ad ban to bolster up its revenue

Twitter said Monday that it plans to lift the ban on political ads in the “coming weeks.” The company originally enforced the ban back in 2019. At that time, it said that “political message reach should be earned, not bought.” Twitter charted a different path from other social networks like Facebook and Instagram, which allowed political ads.
The social network’s announcement comes at a time when advertisers have been pulling back spending on the platform. In November, the company’s owner Elon Musk blamed “activist groups” for putting pressure on advertisers

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