Dispatch from Bangalore, end of 2022 edition

In 2014, Prayank Swaroop made a pitch to the storied venture firm Accel, where he worked as an associate, about future marketplaces in India.
At the time, Flipkart and Snapdeal were the only two e-commerce startups in India that had shown a semblance of scale. Swaroop made a case that as more Indians come online, opportunities will emerge in food delivery, automotive aftermarket, warehousing, road freight, and social commerce among many other marketplace areas.
Swaroop, now a partner at the firm, turned out to be right. Urban Company, which operates in the domestic help sector, is valued at ov

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