Banish vanity metrics from your startup’s pitch deck

Oh man, you got 300 email sign-ups, awesome! Goodness, your web traffic spiked by 200%! Yesssss! Holy god, you got a feature article on TechCrunch — well done! You won an award from the regional chamber of commerce! Break open the champagne, right?
Not so fast. These moments of excitement are, in fact, your body lying to you. The little hits of dopamine feel so good. You want more.
You know who doesn’t care? Your would-be investors.
At the earliest stages of raising money, before you have any real traction, it can be tempting to take anything that looks like traction and shout it from th

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