Design and implement a content governance system to increase ROI

Christopher P. Willis
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Christopher P. Willis is the chief marketing and pipeline officer at Acrolinx and has over 20 years of experience growing companies in the technology sector.


Content is the core of customer experience. A company’s product or service can be phenomenal, but if the enterprise content — marketing, messaging, customer service communications, product documentation or even brand voice and style — is poorly written or unfocused, you’ll have a difficult time attracting and retaining cu

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