Today, banks and fintech startups tend not to provide products dedicated to families, specifically, and this has appeared as something of a gap in the market. Meanwhile the general lack of financial education and financial literacy means families are missing out on securing financial prosperity for their families.
GoHenry (which raised $121.2M), which bills itself as “smart banking for kids” has attempted to crack part of this market, but is aimed at kids not families, per say. Meanwhile others chew away at Gen-Zs and parents, such as Greenlight (USA), Spriggy (AUS), Ruuky (DE), Step (US), Cu
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