Which Instagram ad placement is more cost-effective: Reels, Feed Posts or Stories?

Angelina Liparteliani
Contributor



Angelina Liparteliani is a digital marketing expert for Johnson & Johnson. She is also developing GLAMLAB London, a service for beauty freelancers to list and sell their beauty services to clients in the U.K.


It’s time to reconsider how you use Instagram’s advertising tools for your business. With the platform’s continuing development, new ad placements and algorithm changes, the creatives, captions and CTA that worked in the past might not deliver the same CPC, reach and engagement in the near future.
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