Bollywood star Deepika Padukone’s skincare startup attracts VC backing

Deepika Padukone’s skincare startup 82°E, pronounced Eighty Two East, said Wednesday it has raised $7.5 million in seed funding, as the Bollywood star makes further push into the startup world.
DSG Consumer Partners and IDEO Ventures are among those who backed 82°E, said the startup, which began offering self-care products such as moisturisers and sunscreen drops to consumers in over 30 countries last month.
82°E says its products are formulated in-house by R&D experts and feature “time-tested Indian ingredients.”
“Jigar [Shah, the other co-founder] and I envisioned this

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