TheyDo fires the starting gun on the race to own the customer journey

It doesn’t matter what kind of web site it is, the ‘customer journey’ has always been important, otherwise you lose that engagement and the end result can hit the bottom line. That was always the case.
But in the modern era, customers expect an easy and simple experience, otherwise they move elsewhere. And with the enormous digitisation that’s taken place since COVID, the competition to be better is vast. Furthermore, the pandemic also created all sorts of new problems, because hybrid or remote teams now work at different times, leading to a spaghetti junction of data.
Startups like Milkymap

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