MessageGears, a cloud customer engagement platform, raises $62M

Dan Roy, a former software engineer at Delta, says he witnessed firsthand the challenges companies face when making the shift from an on-premises model to a software-as-a-service business. Accucast, where he served as CTO after leaving Delta, struggled with this as it pitched software and services for email marketing. The solution, he came to believe, was a hybrid approach — one that directly accesses brands’ first-party data instead of relying on cloud data syncs.
Roy founded MessageGears in 2011 with Taylor Jones, a colleague, to productize this solution. The company’s plat

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