Pitch Deck Teardown: Rootine’s $10M Series A deck

If you told me that a company that’s charging $70 per month for multivitamins would be able to raise a $10 million round, I’d demand to see the receipts, and I’d be very curious indeed to see its pitch deck. It looks like today is my lucky day!
Rootine is the company, and the founders were gracious enough to share their pitch deck with me. Let’s figure out what the investors saw in this startup.
The company first turned up in TechCrunch’s coverage as part of the Techstars accelerator back in 2018. Anthony Ha reported that the company had 1,500 paying customers in

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