In uncertain times, B2B sales teams must put value front and center

Ketan Karkhanis
Contributor




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Ketan Karkhanis is the executive vice president and general manager of Sales Cloud at Salesforce.


As uncertainty pervades the economy, maintaining profitability ratios and increasing revenue has never been more important.
This decade is showing signs of becoming one of the most challenging landscapes to grow a business as pressure swells on sales teams to operate as the lifeblood of organizations. Often the tech industry’s unsung heroes, B2B sales teams and the revenue they drive ar

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