To prepare for a downturn, build a three-case model

Matt Barbieri
Contributor




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Matt Barbieri is partner-in-charge, Media, Technology and Life Sciences at Wiss & Co.


Many founders are reactive when business doesn’t go as planned. They may make knee-jerk reactions like: “If I lose 10% of revenue then I’ll just lay off five people.”
The problem with such approaches is that they don’t always solve the underlying business problem.
Take Peloton as an example: At the beginning of the pandemic, the at-home fitness company was riding high and nearly doubled its annu

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