Apple loosens grip on App Store pricing with 700 new price points, support for prices that don’t end in $.99

Apple is loosening its requirements around how developers have to price their apps as legal and regulatory pressure over its tight control of the App Store intensifies. The company announced today it’s expanding its App Store pricing system to offer developers access to 700 additional price points, bringing the new total number of price points available to 900. It will also allow U.S. developers to set prices for apps, in-app purchases or subscriptions as low as $0.29 or as high as $10,000, and in rounded endings (like $1.00) instead of just $0.99. Similar new policies to reduce restrict

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