If you’re a bootstrapped startup, turn to user-centered design to thrive during adversity

Adam Sandman
Contributor




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Adam Sandman is the founder and CEO of Inflectra, a maker of software test management, application lifecycle management and automation platforms.


When it comes to user-centered design (UCD), the goal of each design process is the same: create a great product for your end-users.
In normal economic times, the use (or lack) of UCD can greatly influence the success or failure of a project. In this more fiscally constrained environment, the stakes are even higher.
Up until 2022, the capita

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