Egypt’s SideUp raises $1.2M to grow its e-commerce support platform

After four years operating primarily as a logistics marketplace, Egypt’s Voo has rebranded to SideUp and transformed its strategy to offer a complete spectrum of e-commerce support services, including payment gateways, API integration for shipping, warehousing, fulfillment, and advisory.
The startup has also expanded to Saudi Arabia, where it will be headquartered henceforth, after raising $1.2 million seed funding. This latest round had the participation of Launch Africa VC, 500 Global, Riyadh Angels, Alex Angels, Al Tuwaijri Fund and Saudi angel investor Faisal AlAbdulsalam.
SideUp founder a

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