Tech’s growth story shifted this year. How has that impacted transparency?

When Vijay Chattha was building a startup, his competitor was what some would call a media darling. The competition had a good story, which created investor interest. In turn, that interest helped land key customers. And so the cycle repeated. Chattha eventually sold that company in a lukewarm exit and took with him an important lesson: Earned media has the power to be a kingmaker.
Chattha is now the founder and CEO of VSC, a public relations firm that has helped launch over 600 companies. The firm works with startups across all stages and recently introduced a $21 million venture firm to back

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