A few years ago, I was driving in a rural area on the coast north of San Francisco and found myself low on gas. In fact, the fuel light was flashing urgently.
My cell phone couldn’t get a signal to direct me to the nearest gas station, so I put the engine in economy mode and drove on instinct. I knew the car had a reserve tank, but I had no idea how far it would take me.
Founders who don’t implement proper treasury management practices during a downturn are as foolhardy as I was that day — how far can your company go on fumes?
“Your cash reserves mean nothing if you aren’t ab
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