The phrase “mission creep” entered the popular discourse in the early to mid-1990s. It popped up in a number of big papers in articles describing the Somali Civil War. Here’s the New York Times in October ’93:
The trick is to do this without inviting what a senior official called “mission creep” — the expansion of the role to include, for example, raiding neighborhoods controlled by General Aidid and searching for weapons.
Like countless military and sports terms before it, we now understand it in a broader context. It’s one of those phrases that perfectly encapsulates a comm
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