Huel, the European provider of nutritional products, has sold more than 270 million meals across the globe since Julian Hearn started the company in 2015. Now with $24 million in fresh capital, it plans to do even more.
It’s been a while since we covered Huel, which originally launched in the United Kingdom in 2017 with a low-sugar, plant-based and low-carbon-footprint protein powder product and has since expanded into ready-to-drink, snack bars and hot lunch options.
In 2019, we reported on them when they launched their nutritional bars in the U.S. At the time, the company was buoyed by a Hig
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