‘If you have too much, you can drown’ How tech PR’s job changed in 2022

Hello and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines.
This is our Wednesday show, where we niche down to a single person, think about their work and unpack the rest. This week, Natasha interviewed Vijay Chattha, a startup comms leader who has spent over 20 years in the storytelling world. Chattha is the CEO and founder of VSC and founding partner of VSC Ventures, a $21 million investment vehicle to back startups. 
Here’s what we spoke about:
How his clients are reacting to the downturn in terms of their

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