India surpassed North America to take the top global spot in the smartwatch market in the quarter that ended in September, according to a report from market research player Counterpoint. The festival sales and proliferation of affordable smartwatches helped grew the local market by 171% year-on-year.
The affordable smartwatch models getting bigger displays and adding features such as Bluetooth calling were key selling factors in India during the festival sales, Hong Kong-headquartered Counterpoint said.
“Indian brands expanding their product portfolios at affordable price points and emph
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