Thanksgiving 2022 online sales pip past forecasts at $5.3B, up 2.8% on last year, mobile accounted for 55% of all purchases

Analysts and e-commerce leaders have been predicting a muted online holiday shopping season this year, with sales in the first three weeks of November essentially flat over a year ago due to a weaker economy, inflation, and more people returning to shopping in stores again in the wake of the Covid-19 pandemic. But looking at Thanksgiving, the first big day of holiday spend, the numbers appear to be coming in stronger than expected. Adobe Analytics has published figures that indicate $5.29 billion was spent online on Thanksgiving Thursday. That is up 2.9% on a year ago, and ahead of the $5.1 bi

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