TechCrunch+ roundup: Attention metrics, growth through retention, cold-calling advice

Pitching a startup to investors without a personal recommendation isn’t a terrible idea — as long as you’ve done your research first.
Tetra Insights co-founders Michael Bamberger and Panos Rigopoulos raised a $5 million Series A last year, and the duo said cold outreach was a key part of their strategy.
“When I changed my criteria to finding people who were a fit, the process was really quick,” says Bamberger, who initially raised a $500K friends and family round in 2019 followed by a $1.5 million seed round a year later.
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