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Track and capture: Getting started with attention metrics
IT起業ニュースSylvain Le Borgne
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Sylvain Le Borgne is MediaMath’s chief partnership officer and head of data and analytics.
At the heart of all advertising lies the ultimate goal: Cut through the noise and capture a potential consumer’s interest long enough for them to make a connection with the brand.
There is no single factor that determines the best possible bidding tactics for your advertising campaigns or that capturing consumer attention is analogous. There are myriad, dynamic elements needed for a c
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