Popup grabs $3.5M for no-code way to personalize online storefronts

Two former Shopify employees think they have cracked the code — through no-code actually — for small e-commerce merchants to go beyond the one-size-fits-all marketplace tools and provide personalized customer experiences.
Corey Holmes and Matteo Grassi started Popup in 2021 after watching merchants selling through marketplaces (e.g., Shopify and BigCommerce) use the homepage and few product pages given, but then have to hack together a half-dozen more tools to build out everything from customer relationship management to email marketing tools. Holmes told TechCrunch that these are often tools

リンク元