During a recession, look to drive growth through customer retention

Vijay Sundaram
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Vijay Sundaram is Chief Strategy Officer at Zoho, where he drives corporate strategy, execution, channel management, business development, and enterprise sales.


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The global economy is teetering on the verge of a recession, causing many organizations to retrench, either by slowing investments or aggressively cutting costs. Retrenching can be an effective protective measure for defending

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