Meta’s surveillance-based business model is facing an interesting legal challenge in the UK from an individual who’s suing over its continued processing of her data for ad targeting — despite her objection.
The legal challenge — which is being brought by human rights campaigner, Tanya O’Carroll — is seeking a declaration that Meta is in breach of the regional General Data Protection Regulation (GDPR) by continuing to process her data and use it to profile her for ad targeting purposes.
She says the goal for the litigation is to use a claim over her individua
Meta’s surveillance biz model targeted in UK ‘right to object’ GDPR lawsuit
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